In the premium hospitality sector, luxury and differentiation also lie in invisible details. Beyond design, architecture or service, it is the scent of a space that directly influences how guests and visitors perceive and remember a place and the experience they have there.

The power of scent marketing is so great that a wrong decision can undermine even the finest design and the most attentive service in the best hotel or hospitality establishment. A carefully chosen scent, in keeping with the venue’s philosophy, conveys a sense of wellbeing, exclusivity and attention to detail.

Scent marketing in the premium hospitality sector enables the creation of olfactive signatures, helping to differentiate hotels and other venues in an increasingly competitive sector, leaving a memorable impression on visitors.

At Maison Soto, we help premium hotels, resorts and restaurants to offer their guests a unique olfactory experience that can be extended from communal areas to each guest’s personal experience thanks to our personal care amenities, thereby creating a 360° olfactory experience. All our formulations are of natural origin, made from local essential oils, and produced entirely in Spain.